Esko has announced a new program of informative virtual events focusing on a megatrend in the packaging industry – environmental sustainability.

“We all know that amidst political volatility and economic uncertainty, brands and their packaging suppliers are also facing increasing pressure to demonstrate their environmental sustainability credentials,” says Jan De Roeck, Esko director of marketing, industry relations and strategy. “As a result of global public concern, and depending on the market a business operates in, having sustainable operations has rapidly evolved from being a ‘nice to do’ strategy to a ‘must do’ critical demand.

“These drivers of change – responding to consumer demands, and accelerating their own sustainability commitments – require the industry to deliver a wholesale shift in packaging design, development, and production,” says De Roeck. “During this new series of virtual events, sustainability experts, thought leaders, and representatives from across the packaging industry will give their take on how businesses can successfully turn the sustainability dial.”

The first event, on October 18, will examine sustainable packaging trends expected in the coming decade. “We’ll analyze the major drivers and trends anticipated to impact the development of sustainable packaging through to 2032. This will be followed by further events, looking at everything from best practice and how to integrate sustainability with other industry influences, through to real-world case studies showing how technological innovation has resulted in profitable solutions that also achieve environmental goals. Esko is excited to host this series to give its customers insights they can act on,” says De Roeck..

For more information on each of the events and to register your free place, just visit www.esko.com/en/company/sustainability/sustainability-sessions

The series comprises the following events:

October 18, 4pm CET / 10am ET: Sustainable Packaging Market Trends to 2032
Analyze the major drivers and trends anticipated to impact the development of sustainable packaging through 2032.

October 19, 4pm CET / 10am ET: Understanding the Green Deal – A New Best Practice to Achieve your Sustainability Goals
Review the Green Deal concept and how brands are responding to market challenges impacting EU laws and regulations.

October 20, 4pm CET / 10am ET: How Technology Helps Sustainability Initiatives Thrive
Hear how CSW Inc. has leveraged technology to accelerate the drive to environmental sustainability, whilst enabling advanced levels of productivity and operational efficiency.

October 21, 4pm CET / 10am ET: Balancing Sustainability with Other Packaging Trends
Discuss the integration of sustainability with other industry influences, including an overview of emerging technologies in response to challenges, tradeoffs, and trends.

October 25, 4pm CET / 10am ET: Sustainability: Headache or Opportunity?
Esko provides an overview of its digital tools available to help you meet your sustainability goals.